Salespeople training app
Vehicle training mobile app for automobile salespeople to better close deals. Mimic encourages users to “imitate” or reproduce the information and skills presented in the platform.
© Squareball Studios, 2019
Personal Highlight
Managed to interact with multiple stakeholders and to gather requirements from a complex context.
I designed a complete UI library that worked to maintain consistency across teams.
What I did
Requirement analysis, Interaction design, Prototyping, UI design & animation
Tools
Interviews, Interaction Flow, Use case scenarios, Figma.
Background
Salespeople in automotive industry need to keep track of a large amount of information and to better close deals.
Understanding
A major automotive dealership chain faced challenges distributing sales content effectively to its team, despite the wealth of valuable materials they have collected.
The early process focused on understanding the user experience and mapping all stakeholders involved.
Ideation
Low-fi prototypes were made in order to present to stakeholders.
It involves all the parts that take part in the experience and served as starting point to identify opportunities.
Interface Design
A complete hi-fidelity prototype was delivered for development.
Through a mobile app and a web content management system, the company would be able to distribute learning content to their representatives and improve sales rates.
