Mimic
Salespeople training
Vehicle training mobile app for automobile salespeople to better close deals. Mimic encourages users to “imitate” or reproduce the information and skills presented in the platform.
© Squareball Studios, 2019
Personal Highlight
Managed to interact with multiple stakeholders and to gather requirements from a complex context.
I designed a complete UI library that worked to maintain consistency across teams.
What I did
Requirement analysis, Interaction design, Prototyping, UI design & animation
Tools
Interviews, Interaction Flow, Use case scenarios, Figma.
Background
Salespeople in automotive industry need to keep track of a large amount of information and to better close deals.
Understanding
The client was a major automotive dealership chain, who had identified that information is not effectively distributed to salespeople.
They had gathered relevant content about sales skills and cars and needed a way to reach the sales force.
Early-stage process included experience understanding and mapping of all the parties involved.
Ideation
Low-fi prototypes were made in order to present to stakeholders.
It involves all the parts that take part in the experience and served as starting point to identify opportunities.
Interface Design
A complete hi-fidelity prototype was delivered for development.
Through a mobile app and a web content management system, the company would be able to distribute learning content to their representatives and improve sales rates.
